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Framework
Some problems don't need more advice.
They need a different angle.
Submit a decision, dilemma, business problem, financial question, or life situation. I'll break down how I'd think through it sideways.
Then immediately below
Three pathways.
Submit a Case
Your situation.
Anonymous if preferred.
Sideways Cases
Published breakdowns.
Real situations. Real tradeoffs.
Sideways Labs
Frameworks, tools, diagrams, decision models.
This is where your Base44 work lives.
Why this matters
The case studies become your moat.
Anyone can write:
"Save more money."
Very few people can write:
"A family business owner is deciding whether to sell for $6 million. Here's the actual decision nobody realizes they're making."
or
"A parent deciding whether to hold their child back a grade is solving a different problem than the one they think."
or
"A restaurant with declining profits doesn't have a profit problem."
Those are Sideways pieces.
I'd also rename "Case Studies"
Don't call them case studies.
That's consultant language.
I'd use one of:
Cases
Signals
Field Notes
Situations
Dispatches
Run It Sideways
My favorite:
Cases
Simple.
Professional.
Timeless.
Navigation becomes:
Home
Read
Run It Sideways
About
Then inside Run It Sideways:
Submit a Case
Cases
Labs
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