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Framework

Some problems don't need more advice.

They need a different angle.

Submit a decision, dilemma, business problem, financial question, or life situation. I'll break down how I'd think through it sideways.

Then immediately below

Three pathways.

Submit a Case

Your situation.

Anonymous if preferred.

Sideways Cases

Published breakdowns.

Real situations. Real tradeoffs.

Sideways Labs

Frameworks, tools, diagrams, decision models.

This is where your Base44 work lives.

Why this matters

The case studies become your moat.

Anyone can write:

"Save more money."

Very few people can write:

"A family business owner is deciding whether to sell for $6 million. Here's the actual decision nobody realizes they're making."

or

"A parent deciding whether to hold their child back a grade is solving a different problem than the one they think."

or

"A restaurant with declining profits doesn't have a profit problem."

Those are Sideways pieces.

I'd also rename "Case Studies"

Don't call them case studies.

That's consultant language.

I'd use one of:

  • Cases

  • Signals

  • Field Notes

  • Situations

  • Dispatches

  • Run It Sideways

My favorite:

Cases

Simple.

Professional.

Timeless.

Navigation becomes:

Home
Read
Run It Sideways
About

Then inside Run It Sideways:

  • Submit a Case

  • Cases

  • Labs

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